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This web page states the following, "When only the Finest will do." Our analyzers saw that the web page also said " Is your source for the latest styles and colors in Mens Formal attire and Suits." The Website also said " Whether its a Hot new style for Prom, traditional Tuxedos for your wedding or Tan Suits for that Beach Wedding, Gents. Location is locally owned and operated by people that live in your community. Our goal is to provide you with quality, selection and the ultimate in customer service and fit. Talk to our professional staff and TRY ON our tuxedos. Big enough to serve, small enough to care." The website's header had formal wear as the most important optimized keyword. It is followed by tuxedos, prom, and gowns which isn't as highly ranked as formal wear. The next words gentsformalwear.com uses is cummerbunds. style was included and might not be viewed by search engines.